Kensington to Sit Out Smaller BookExpo America
By Jim Milliot
With BookExpo America about two months away, show director Lance Fensterman acknowledged that the number of exhibitors will be down in 2009 from previous years. “We’re trending behind last year,” Fensterman said. “The show will be smaller and tighter, and there will be fewer exhibitors.”
One of the largest publishers to decide not to exhibit at BEA in 2009 is Kensington Publishers. President Steve Zacharius said that given the state of the economy, “we decided it makes more sense to spend our marketing dollars where it will have more of an impact on sales.” Kensington has taken space in the BEA Rights Center and will have staff walking the exhibit floor, Zacharius said, adding that the publisher will also host some cocktail parties. Read more...