You’ve
seen online listings that made you buy immediately, knowing you wanted
that book for sure. You’ve seen others that told you “don’t want this
one” and others that left you lukewarm. While nobody can (or should)
write listings that attract readers looking for a whole different type
of book, writing blurbs that turn browsers into buyers is easy to
do...with the
techniques from this
hands-on class. With personal feedback on every homework assignment,
you’ll learn about:
* Identifying your target audience and USPs
* Creating mid-length, longer, and shorter blurbs
* Discovering which
elements will most attract your readers
* What you can learn from your competitors
* When awards and quotes matter, and when they don’t
* Whose opinion matters when judging the next draft
* How to choose (and maximize) the most intriguing details
Laurie Schnebly Campbell (BookLaurie.com) works
in advertising, where her job is to convince buyers they’ll love a
particular product. She’s spent years writing about products that people
might not even think of buying -- until they come across a message
which makes ‘em realize “yes, THIS is what I want!” She’s always
pleased, but not surprised, when people who’ve taken this class report
increased sales with their new-and-improved
blurbs.
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